How Tim Cook Can Not Suck In His 2nd Year As Apple’s CEO

There was an article on Ars Technica the other day titled “10 Things We’d Like To See Tim Cook Do In His Next Year At Apple”. Thinking to myself that this article came from Ars Technica, which is generally seen as the place for so-called “serious” technology news, I was tittlated1 to see what they would say, assuming there would be some great insight. Then, after clicking through the article in Google Reader, I was greeted by their first suggestion:

10. License OS X

The logic the contributor brought to that gem of a suggestion was that Apple was not taking full advantage of the “professional” market, so maybe granting an OEM license to someone else to develop a new powerful machine would be a good idea. Because, as we all know, the Mac Pro hasn’t been updated in over two years, and Apple has been outright struggling as a company without the backing of that tired old workhorse.

Apple Sales Growth Chart
Steve would have killed himself by now.
(via ReadWriteWeb)

Well, as long as everyone is racking their brains with ideas for Tim Cook, since clearly Apple is in danger of going out in a ball of flame, I thought I’d bring four of my own ideas to the mix to help out a bit, too.

Item: Release “iPad Mini” in early October with 7.85” screen. Release “iPad Air” in early November that doubles as a hoverboard.

There is little doubt that I wouldn’t buy my parents iPad Minis for Christmas. There is even less doubt that I wouldn’t buy an iOS-powered hoverboard for myself.

iPad Hover Board
Sick high-tops not included.

Item: Allow iMessage to send messages to someone at a scheduled time. Most importantly, allow me to send myself iMessages from the future.

Because sometimes you just need to give yourself some advice to prevent issues down the line.

A Desperate Warning
Seriously, though, how was I supposed to know that a gas station burrito could cause non-stop diarrhea?

Item: Release a suit of armor. You know, like Iron Man’s.

This would be great. Of course, instead of Jarvis, we’d have Siri, so it wouldn’t be as bad-ass, but, still: Iron Man, bitches.

Siri as Jarvis
Which is more unbelievable: Siri running the Iron Man armor, Siri understanding a word that was said, or that Sprint has 5 bars of service in Manhattan?

Item: License Android. Release an iPhone with Android to gain further marketshare.

Actually, never mind on that one. Samsung has that market pretty covered, I figure.2

If Apple can maybe get its act together and take these suggestions, I think things will be better for everyone.


  1. Snicker 
  2. ZING!